Go to Market Strategy for a Learning Disability App
Henry presents a comprehensive guide to creating a go-to-market strategy for a reading app aimed at children with learning disabilities. The strategy encompasses three main phases: pre-launch, launch, and post-launch, where each phase has specific goals, KPIs, timelines, and channels to engage target audiences. Henry uses a real product example, detailing activities and resources needed for effective execution. The importance of building awareness, driving user adoption, and optimizing product offerings post-launch is highlighted.